The lager brand is reframing the expression “barrel stand” from the party gymnastics and into a holiday decoration with their Christmas tree barrel stand.
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The tree barrel stand, which is available on Nov. 10 at 10 a.m. ET at treekegstand.com, is intended to fit a thin quarter barrel underneath and support a 5-ft. tree above.
The stand can bear up to 150 lbs. for the tree, ornaments and lights. Decorated to seem as though a present, the stand is wrapped with Mill operator Light gift paper and attached with a red ribbon.
The red bow holds water for the tree and the openings at the highest point of the stand fit the barrel tap, lager line and excursion faucet.
The only drawback? Neither the tree nor the Mill operator Light barrel is included with the stand ($50) purchase.
The makers of the popular blend are also bringing back some holiday-themed goodies from earlier years.
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In addition to Christmas sweaters, the brand is also bringing back Beernaments, the drinkable ornaments introduced to fans last year.
“This season there’s genuinely no more excellent gift to leave under a lager sweetheart’s tree than the tree stand itself!” said global VP of Mill operator brands Sofia Colucci in a statement.
“Last year, we decorated the tree with Beernaments and this year, we’re literally putting the endowment of Mill operator Time right under the tree with the Christmas tree barrel stand.”
The Beernaments are ball-shaped ornaments that snap cozily around 12 oz. cans (an upgrade from last year’s 8 oz. fit). Once the lager is appreciated, Beernaments can be held tight Christmas trees by just using the void can’s tab as an ornament snare. Fans can arrange the sweaters and ornaments at shop.millerlite.com, and the barrel stand at treekegstand.com, all starting on Nov. 10.
