Monster Mule is a non-alcoholic energy drink that is carbonated from Monster Beverages and crafted with a spicy and sweet ginger flavor and a zesty lime flavor. Monster Mule production has been discontinued in favor of other popular flavors but only temporarily. It will be on the market soon.
Monster Mule Ginger Brew Ingredients
Monster Mule Ginger Brew is made from Carbonated water, crystalline fructose, sugar, taurine, L-carnitine, inositol, citric acid, natural & artificial flavors, ginger root extract, Panax ginseng flavor, L-tartrate, sodium, citrate, potassium sorbate (preservative), caffeine, sodium benzoate (preservative), niacinamide, D-calcium pantothenate, sucralose, caramel color, pyridoxine hydrochloride, and cyanocobalamine.
Inspiration Behind Monster Mule Ginger Brew
This ginger-brewed energy drink is inspired by the famous Moscow Mule cocktail which is prepared by mixing vodka, ginger beer, and lime. This Moscow mule cocktail was invented by 3 people – a Russian vodka distributor, a copper mug salesman, and a ginger beer homebrewer. This novel cocktail was made viral by them before social media even existed.
Monster BevCorp Products
Monster BevCorp manufactures a total of 34 drinks under its product lines which are the core Monster Energy line, Java Monster, Juice, Hydro, Extra Strength, Dragon Tea, Muscle, Import, Rehab, etc. The Monster Energy line has further sub-categories which are Monster Ultra, Juiced Monster, and Espresso Monster including Monster Energy.
Monster Energy – Unleash the Beast
Monster energy drinks became popular because of their bold packaging and sweet-citrus flavor. The famous M logo that looks like have been torn by a beast or monster is a statement symbol. The tagline ‘unleash the beast’ was given because of the instant energy this drink provides due to its high caffeine content.
Monster Social Responsibility
Monster Energy is committed to achieving environmental sustainability, reducing its impact on the environment, and giving it all back to the community through philanthropic efforts, substantial time & resources to positively impact the people, society & the planet. It intends to provide full disclosure of its environmental, social & governance (ESG) performance every year.
According to its published reports, 95% of its products are packed in recyclable aluminum cans; its headquarters in Corona, California is Energy Star Certified and certified LEED Gold; its warehouse in Rialto, California is certified LEED Silver; resorted to CDP to manage its environmental impacts; it’s subsidiary American Fruits and Flavors, LLC is ECOVADIS Silver certified; launched a Sustainability Task Force to ensure sustainable measurement, Key Performance Indicators (KPI), targets, programs, and evolve along the sustainability journey.
Its packaging portfolio includes 93.2% aluminum, 5.6% paper or cardboard, 0.9% Polyethylene Terephthalate (PET), and 0.3% High Density polyethylene (HDPE).
Monster Sustainability Task Force
Monster launched its Sustainability Task Force with the purpose to:
develop short-term and long-term sustainability goalsidentify the key risks associated with sustainability and business opportunitiesspread the word of its sustainability initiatives among the employees, customers, investors, consumers, and suppliers to help them meet and hopefully exceed their expectationsimprove its internal as well as external sustainability reporting
Monster Style Recycling
To promote and encourage the recycling of its cans and bottles, Monster developed its very own recycling monster logo for all Monster products and strategic brand products. The logo contains a recycling symbol with the M logo at its center. The new logo has been added to all of its new products and will be added to all the existing products on a rolling basis.
American Fruits and Flavors – Go Green
Monster’s subsidiary company American Fruits and Flavors (AFF)’s new state-of-the-art building in San Fernando, California is set to have LEED certification with the following features:
photovoltaic solar installation for clean electricityLED lighting on the outsideindoors having high-efficiency lighting with motion sensorsdesign that allows maximum use of natural lightlow-flow toilets
AFF has earned a silver ECOVADIS medal and surpassed the required industrial standards.
Conclusion
Monster Energy ginger-brewed energy drink Monster Mule has been discontinued only temporarily and will be back on the market soon. Monster offers a huge variety of drinks all of which contain high levels of caffeine so they must be consumed in moderation. Monster BevCorp is committed to limiting its environmental impact and working to achieve this goal steadily.
Can monster mule energy drink be consumed by all?
Monster Mule is not recommended for children, pregnant women, nursing women, and people sensitive to caffeine due to its high caffeine content.
What is the caffeine content of Monster Mule ginger brew?
Monster Mule ginger brew contains 30 g of caffeine per 100 ml of the energy drink.
When did Monster Beverage Corporation acquire American Fruits and Flavors?
Monster BevCorp acquired American Fruits and Flavors in the year 2016 for $690 million.
